ASH SS25 celebrates its 25th anniversary with a holiday-themed series, #ASHTravels and #ASHMOVE, capturing the allure of a stylish staycation at the yacht port. Drawing inspiration from 1960s Portofino, ASH pays homage to timeless female icons, drawing on the elegance of Jacqueline Kennedy as its fashion muse.
New looks altering new attitudes. Unfold our story in Spring Summer 25 Campaign featured enchanting styles.
#DRAGON
Designs like DRAGON combine chunky cushioned soles and breathable uppers with modern hues such as white and gold, evoking contemporary energy and comfort.
#KABUKI
KABUKI featuring a sporty upper with mesh lining and mirror microfiber PU, adds innovation to everyday wear.
#KILLBILL
KILL BILL crafted from premium leather with sewed line patterns and vibrant colours, pairs effortlessly with shirts and jeans for a casual-chic vibe
#POP UP
#TERRY
#TERRY, is crafted from calf suede with silver accents and chunky soles, ideal for oversized outfits that effortlessly blend style and comfort.
#JEWEL
#JEWEL, with its double-strap design and contoured footbed, elevates the classic leather sandal, making it ideal for pairing with denim for a wild, carefree edge.
Taking you back to the elegance of the 1960s, ASH invites you to enjoy a relaxed and stylish spring/summer holiday with its latest collection. Explore music, architecture, and arts as you free yourself and stay ahead of fashion trends.
