Founded in 2000, ASH is the
brainchild of French shoe designer
Patrick Ithier and Italian
entrepreneur Leonello Calvani
Patrick and Leonello are two prominent figures in the footwear industry. With Ithier’s eye for design and Calvani’s business acumen, ASH was created. Featuring footwear at its core, ASH combines French flair with Italian-heritage design. Its impeccable craftsmanship and innovative creations have made it a leader and pioneer in the market. Today, ASH has expanded its portfolio to include other categories such as men’s, ready-to-wear, handbags and accessories. ASH designs, manufactures and markets all product lines through an extensive network of over 600 points-of-sale and 200 brand stores.
founder & creative
French-born Patrick Ithier is the brainchild behind ASH. Combining his background in sports fashion with a keen eye for innovative designs and impeccable craftsmanship, Ithier rose to international acclaim thanks to his world-famous trademark wedge sneakers. Since then he has established ASH as the go-to shoe brand for exceptional, original and comfortable creations.
Ithier has always had an interest in footwear and worked part-time at various shoe manufacturers and his father's shoe store. It wasn’t until his tenure at Charles Jourdan that he realised his true calling in life was designing shoes. After meeting Italian entrepreneur Leonello Calvani, they both recognised a gap in the market for premium footwear products. Targeted at fashion-fearless men and women in search of tasteful yet practical products, they created ASH. In 2000 their first design was produced. Following the incredible popularity of their women’s footwear, ASH soon expanded their offerings to include men and kid’s, and later ventured into handbags and accessories.
In 2015 Ithier entered new territory by launching the brand’s first ready-to-wear collection, ASH Studio Paris. A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness.