ASH x Nespresso: Stepping forward together for a new limited-edition sustainable collection
ASH and Nespresso empower the 3rd collaboration to deliver a sustainable lifestyle of all travel moments.
Launching on Earth Day, April 22, 2025, this collection underscores both brands’ commitment to sustainability and eco-conscious innovation. It is a journey reflects how we love, how we act, how we live and move around to interact with our planet.
TERRA: a casual slipper designed for both indoor and outdoor use, inspired by the simple pleasures of enjoying a good cup of coffee and making it ideal for relaxed moments or vacation getaways.
Crafted with sustainable materials, TERRA combines comfort and eco-consciousness for the modern travellers. The slipper TERRA are made using recycled aluminum and coffee grounds from Nespresso coffee capsules. After undergoing specialized machinery separation in Nespresso’s partner factory, the recycled aluminum is refined through casting and precision finishing to craft exquisite accessories. The recycled coffee grounds are transformed through a unique composite process to give the shoe soles a soft and comfortable texture. Additionally, the slipper TERRA utilize sustainable materials such as RPET (recycled polyethylene terephthalate) and chrome-free leather, blending advanced technology with refined craftsmanship to showcase the potential of recycled materials in innovative design. Additionally, each pair's ornaments are made using 68%* aluminum from recycled Nespresso coffee capsules, which is equivalent to the aluminum from 7 recycled coffee capsules.
#ASHotel brings "The Art of Moments" to life as an artistic journey that gracefully weaves through everyday travel moments, creating experiences filled with love and peace.
It presents BE KIND mindset of all travel moments in the daily life. From a cup of Nespresso coffee to a sustainable lifestyle in all scenarios as hotel travel, city walk and home retreat; the new ASH x Nespresso collection features three distinct styles, each thoughtfully designed with eco-friendly materials and incorporating Nespresso’s recycled coffee capsules and coffee grounds. In addition, ASH, in collaboration with Nespresso and Donghua University, has once again unveiled the #ASHub Workshop. Working with 12 students, the program focuses on exploring sustainable solutions and narratives inspired by the “BE KIND” concept. With its dedication to sustainability and social responsibility, Nespresso not only provides funding for the program but also offers recycled aluminum extracted from used coffee capsules as raw material for design. The initiative empowers young designers to integrate eco-consciousness into their creative work, breathing new life into discarded materials.
