ASH FW25 Campaign: Dynamic City-The Bold Type

For Fall/Winter 2025, ASH channels a bold, modern interpretation of grunge fashion, fusing raw beauty, urban dynamism, and fearless self-expression. This season, ASH ushers in a new era of The Bold Type and rebellious sexiness, defined by a rhythmic, romantically wild aesthetic.

Blending performance with personality, the ASH Sports Line delivers high-impact energy with streetwear sophistication. This season leans into animal patterns and retro-futuristic vibes.

A standout newcomer, DRAGON, reinvents the chunky sneaker with a padded sole, mesh lining in bold colour combinations, and a silhouette full of possibilities.

The all-new EAGLE sneaker boasts a curved chunky sole with the logo, textured grip tread, Its upper combines calf suede with lightweight mesh for a balanced look and feel.