The ASH brand asked 14 young international designers, from Shanghai to Paris, to create their version of the sustainable sneaker by interpreting one of the iconic models of the Franco-Italian brand. Designer Eugène Riconneaus and 14 designers from China and France have all worked on the reinterpretation of this sneaker from the RE/ASH collection around the “Flower Power” theme. The only constraint? Produce a shoe made 100% from eco-responsible materials. The flower Power theme is inspired by the Be Kind flower and the trends of the 1960s and 1980s in a very peace & love, hippie chic spirit, in a world where harmony with nature and flowers was essential.

Through this operation, ASH wishes to reaffirm its commitment to sustainable development. Indeed, the brand is committed to reducing its impact on all of its supply chains with its RE/ASH collections. The first chapter of the brand's ecological action for sustainable development has already started with the launch of RE/ASH in a more forward-looking creative direction for our planet. Launched in June 2020, RE/ASH is a shoe collection that combines sharp design with a sustainable approach that benefits the planet. The goal of this collection is to inspire and encourage customers to be conservationists while remaining stylish. The collection consists of three avant-garde styles made from recyclable and renewable materials such as recycled leather, recycled polyester, biopolyol, corn starch, metal-free leather and chrome-free leather, recognized materials. and certified. The BE KIND collection is designed with innovative materials and fun details. The flower icon means that ASH will contribute to a better future and also urge everyone to protect the one planet where flowers grow. The second is part of this continuity and with an ever stronger commitment to the younger generations of designers in order to encourage them in an ever more responsible creative process.