ASH FW25 Campaign: Dynamic City-The Bold Type

For Fall/Winter 2025, ASH channels a bold, modern interpretation of grunge fashion, fusing raw beauty, urban dynamism, and fearless self-expression. This season, ASH ushers in a new era of The Bold Type and rebellious sexiness, defined by a rhythmic, romantically wild aesthetic.

Blending performance with personality, the ASH Sports Line delivers high-impact energy with streetwear sophistication. This season leans into animal patterns and retro-futuristic vibes.

A standout newcomer, DRAGON, reinvents the chunky sneaker with a padded sole, mesh lining in bold colour combinations, and a silhouette full of possibilities.

The all-new EAGLE sneaker boasts a curved chunky sole with the logo, textured grip tread, Its upper combines calf suede with lightweight mesh for a balanced look and feel.

Be a cool girl with a stronger silhouette. Structure baggy pants suddenly feel elevated when teamed with chunky black, round-toe lace-up boots #NOAH.

If cozy sophistication is your goal, ASH offers a range of cute styles that pair well with everything. the right pair of boots #QUARTZ can transform a quintessential winter outfit into something modern and chic.

The FW25 Mainline redefines sexiness and modern femininity with grounded elegance and a rebellious attitude. Key styles include soft leather boots like ASHLEY – squared toes and block heels evoke nostalgia with a timeless romantic edge.