MUSIC LOVE STORY
MUSIC LOVE STORY
The iconic ASH brand is launching a campaign that celebrates love in all its forms : ASH MUSIC LOVE STORY. In this campaign ASH highlights all types of love: nature and animals, music and art, dance and singing, it’s a story to tell all kinds of LOVE, to share each beautiful moment with the other half in your life. For the SS23 ASH MUSIC LOVE STORY campaign, ASH has imagined a collection with a defined style offering the brand's key pieces such as sneakers and sandals. Enough to dress up everyone. With inspirations coming straight from south western Colorado this collection highlights current trends and combines vintage influences with boho touches and a rock attitude.
In this campaign, ASH tells a story of love and music. The campaign will be articulated in 2 stages, first in February then in April with 2 themes: love and festivals.
Music Love Story
Celia-Marie Cheri, musician, artist and influencer is the face of this campaign. For the occasion, Celia-Marie composed 2 original tracks: one in a romantic style to celebrate Valentine's Day in February and a second in a more rock style in April which recalls the festival season.
Music Love Story
A young artist from the US, Celia-Marie draws her inspiration from her Parisian daily life. Filmmaker, photographer, writer, illustrator and bass player, it is thanks to her art that the young woman expresses her rock and romantic side. An artist through and through, Celia-Marie shares with us her illustrations and her music and tells us her love story with ASH.
Music Love Story
From romance to friendship and everything in between, there are many kinds of love in the world, resilient, unsinkable and untethered #ASHMUSICLOVESTORY. As Celia said in the story “one note can make an rhythm, two can make melody”, ASH wishes all lovers can create their own melody as ASH believes #ASHLOVEMATTERS.
