ASH x GUILLAUME LARQUEMAIN
"by Guim" is a brand of high-end apple canvas accessories, founded in 2021 by Guillaume Larquemain. A graduate of the Boulle school, the creative explores both emerging bio-materials and augmented reality. The first bag was born from an innovation: that of sewing soft wood with apple canvas. Its design plays on scale ratios in search of great freedom of movement. Its signature is a label with a minimal design, in a sustainable and inclusive approach. Guillaume makes the assumed choice of a “Made in France” collection.