Fall 2022 /ad campaign #BEASHTIVE
The idea behind
In fall 2022, ASH welcomes another round of #beASHtive, striving to share the latest lifestyle concepts with beauty lovers, and #createHOPEin the new season. In particular, we encourage people to live fruitful life despite rocky and challenging moments. We believe that humans have the power to change and shape their life. Meanwhile,we shall happily present a slew of durable fashion products to help you stand out through your journey.
This time, #ASHgirls have left the hustle and bustle in urban life, and stepped on a trip to Batz-Sur-Mer in France. This is an anthracite land filled with black rocks, which look quite lonesome and lifeless at first. We decided to use our own power to recreate the tedious scene. With ASH girls exploring the area freely with beautifully-designed ASH outfits, the land is filled with vividness and hopes. On the other hand, the girls themselves have let go of the hard times in life, and truly embraced this adventurous moment with a brave heart and joyful attitude. When colourful plants and flowers are blooming upon the rocks, the place looks utopian and full of positive vibes.
With ASH girls exploring the area freely with beautifully-designed ASH outfits, the land is filled with vividness and hopes. On the other hand, the girls themselves have let go of the hard times in life, and truly embraced this adventurous moment with a brave heart and joyful attitude. When colourful plants and flowers are blooming upon the rocks, the place looks utopian and full of positive vibes. Four styles are highlighted throughout this campaign, all sitting on ASH’s iconic chunky soles.Coated by silver-toned uppers, STYLERACE stands out easily with the shiny colour whilst being breathable with textile lining. FUTURA 200 is the new love in the sports line, which is crafted from sustainable materials with high-tech constructions.
The pair combines comfort and fashion, with leather trims on the uppers and air cushions on the sole. Setting upon chunky rubber soles, GENIAL BIS is crafted from quality leather. These round -toe loafers are timeless, embellished with studs for a cool - girl look. NICO BIS features elasticated side panels for convenient on-and-offs. Rugged outsoles and contrasting colours make the pair effortlessly chic, while mid heels make long legs. Love life like ASH does, and #createHOPE with us in 2022.
